FROST & SULLIVAN ASEAN AUTOMOTIVE AWARDS

FROST & SULLIVAN ASEAN AUTOMOTIVE AWARDS – Myvi Best Model of the Year (Malaysia).

The ever popular MYVI which was launched on 25th May 2005 has been awarded the prestigious BEST MODEL OF THE YEAR (MALAYSIA) award from Frost & Sullivan. Frost and Sullivan is an internationally reknowned growth consultancy company and is represented in various countries around the world. The company honors and recognizes companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development.

Award recipients at the Frost & Sullivan ASEAN Automotive Awards is noted to clearly demonstrate outstanding leadership in their own market segments and have utmost focus on a customer centric strategy. Several evaluation criteria that was taken into consideration were; revenue growth, market share, growth in market share, leadership in product innovation, marketing strategy and business development strategy.